Writing a viral blog post is every blogger’s dream.
While a large part of ‘virality’ depends on the niche and type of post there is something we can do in order to make sure it gets decent amount of shares.
I have used the same techniques described in this section to get multiple thousands of shares for some of the pages and posts on my project management blog.
I have often chanced upon some great content on the Nth page on search engine results. I used to wonder why good content wasn’t found on first page of the search engine results page (SERP).
As I got into blogging, I found quite a few ways to spread a blog post and also discovered that even with great content you need to take few simple steps to make it go viral.
Most bloggers manage to write great content but fail taking these simple steps that can actually make their blog posts go viral.
While it takes a lot to write compelling content with proper keywords and so on (grass for another post), in this post I will cover things you can do IMMEDIATELY after writing a blog post to make it go viral –
1. Ping post URL to directories
Ping your post url to following urls –
They will publish your post to hundreds of directories that make it easier for people to find your content.
You can also configure your WordPress (settings > Writing > Update services) to automatically publish to directories as soon as you publish your post.
2. Social share on your own
This is a ninja technique for making your blog posts go viral. This is almost common sense but hardly anyone does this. First you need to make sure you have a social sharing plugin like ‘Digg Digg’ configured on your blog. As soon as you publish your post, share using these on-post-sharing-buttons to your own social networking accounts. Tweet, Pinterest, G+, LinkedIn, Facebook Like, and so on.
I mean, if you are not sharing your own post socially you can’t really expect others to do it, right?
When people arrive they see few shares already, and it acts as a social proof, encouraging them to share as well!
Tip – Identify your loyal fans, or even family and friends and ask them to share the post whenever you share it. Do whatever it takes to set the ‘social share’ ball rolling.
3. Share the link on your fan page on Facebook
If you already do not have a Facebook page, you should get one as soon as possible. That page opens up myriad of ways for people to reach your blog, and for you to advertise your best posts on Facebook to reach literally thousands of people for a very minimal cost.
Post your blog post url on Facebook fanpage and request fans to like/share if they like the content. You’d be amazed how many people in your target audience you can reach easily this way.
4. Share on Stumbleupon
This is a great way to reach to random people. You can use same keywords and description used on your post to quickly share your post in seconds. Stumbleupon has a paid option to make sure your post is suggested to people stumbling around, this has a better reach.
If you already do not have, create an account on www.Stumbleupon.com and start stumbling all your earlier posts!
Note – enable Stumbleupon option in ‘Digg digg’ and use the same to share your page. As much as possible do all your social sharing from your own page, thereby increase social proof.
5. Send an email to your mailing list with a link to the post
Write a teasing text, included link twice (once at the top and once before your signature, or even as a PS section) and shoot out the mail to your mailing list. Larger is your list and more engaged your audience, better are the chances of them spreading your post.
If you do not have a mailing list, know that ‘money is in the list’. If you are looking to monetize your blog there is no better way than building your own list.
If you are scared of the ‘technicalities’, do not worry – now it is very very simple. Try this special $1 offer by AWeber and write to me by clicking here, I will help you set up your mailing list and share best practices for Free!
Tip – always put your blog url in your email signature, so when people forward your mail it brings recipients to your blog.
6. Use Flickr to get immediate backlink
A cardinal rule for blog post is to include an image that somehow is connected to the blog post topic. I use Creative Commons image from Flickr, so that there is no copy-right issue. If you have been picking up image with Google search (unless you are using appropriate ‘Usage rights’ option) you would want to immediately stop it and find alternatives such as Flickr.
As soon as you publish your post, put a thank-you note to the person you took the image from on Flickr (comments section of the very same image page) and leave the post link for her reference. Remember Flickr is high ranked domain, so you get good backlink from there!
Note – use this link to directly go to the search page. https://www.flickr.com/search/advanced/?q=test.
Make sure you click appropriate check box under ‘Creative Commons’ section on this page.
Another SEO tip for you is that you can include your keyword in the alt text of the image, to rank better in Google for image search. There is less competition in image search engine ranking, so your image will come up high in Google rankings if someone is doing an image search. This is another way to get people to your blog!
Time to take action
Now its time to start promoting your posts there!
If you have not already installed Digg Digg plugin on your WordPress site, you can get it from here for free. It is a neat, lightweight, popular plugin and lets you configure many social sharing buttons, gives you ability to have floating bar, normal display, or even manual display of them.
What are you waiting for? Take action now! 🙂
These are the 6 steps you can take immediately after publishing to make your blog posts go viral – spread in social circles and help rank higher in Google.
It might seem a bit hard in the beginning so I suggest you bookmark this post (press ctrl-D, or use your browser menu option) to use as a checklist when you publish your post. Make this as a practice and soon it will become second nature.
If you move on to outsource your blogging efforts make sure your VA will use these steps to spread your post.
To your success,
Image credit: pyth0ns