facebook shop feature head

This is a step-by-step guide to selling your products directly on your Facebook page. A great way to convert your fan base into customer base!

If you have a Facebook fan page, you probably have sizeable number of people following your business.

If you have under 1000 members so far, don’t worry – things are going to snowball pretty soon.

I used to read from successful people that Facebook page’s magic number is 1000. I couldn’t figure how it can be true. Until I witnessed what happened to my page.

I remember it took me about 2 years to get first 1000 Fb Likes. Close to 2 years!

The next 1K came in about 9 months, if I remember it right, and third 1K was much quicker. In little over 3 years I have over 11K fan page likes now. And it’s all been organic.

So, it’ll happen soon for your page.

This post though is about a super cool feature that Facebook has introduced this week.

Facebook allows you to setup your product shop RIGHT into the Facebook fan page.

This is powerful.

What better place to showcase the products that help target audience than the place they hangout at because you are already providing value there?

And If you are not yet seeing the Facebook Shop option yet, don’t worry. This feature is in Beta stage (facebook calls it ‘test’ phase) and it is testing this out with limited release. You should see the option on your fan page soon.

Without much ado, let us jump in and see the steps involved.

Also read: EdgeRank Case Study: How To Get 2500% Increase In Organic Reach For Your Facebook Fan Page Posts!

Step-by-Step guide to setting up your Facebook shop

Step 1 : Initiate the Shop setup wizard

facebook shop feature

Step 2 : Add information about your shop

facebook shop begin

Step 3 : Set up currency

Currency type you set here depends on your customer base (location) and existing payment arrangements. For global audience, the default choice is US dollars.


facebook shop set currency-3

Step 4 : Enter short introduction about your shop and product(s)

You get about 200 characters to enter high level introduction to your shop and products.

Tip: Highlight the benefits of your products here, and not features.

Once done, save the description and click the button to add your first product.

facebook shop add products

Step 5 : Add the first product detail

Add at least one image of your product.

Tip: If you are going to direct the fan to your order page, use the same image here. This congruence is seen to increase conversion.

Add at least one product image (Facebook needs at least one), and any videos you may want to include.

This image should be of the product and should not have any text on it.

If you turn on the option of ‘Feature this product’, Facebook will show your product image right at the top of your Fan page, just under the banner. This may be a good thing to do if you already have a sizeable fan base, they’ll have seen the value you already provide on the fan page, and won’t mind seeing the shopping section.

Also read: Facebook Marketing Technique Revealed: Get MORE From Your Ad Spend!

If you think that you’ll have to test the conversion by showcasing Shop at a specific time (based on your page analytics), keep this option turned off for now.

facebook shop add details

Notice ‘recommended photo guidelines’ link there?

Please take time to read it.

The photo is expected to be of 1024px x 1024px but it appears that as long as it is reasonably large and reasonably square shape, Facebook seem to accept it. It didn’t have any issue with the one I uploaded.

Please also read the Facebook commerce product merchant agreement, linked from guidelines page.


That’s about it!

Rinse and repeat from step#4 to add more products.

How will your fan see the shop?

Once you set up the shop, your fans will see it right at the top of the page, below page banner.

facebook shop fan view

The purchase flow

As of now Facebook does not provide payment right on their platform. The customer can initiate purchase by clicking on a product and sending you a message. You’ll receive it on your fan page just like any other Facebook message.

In response you can either send them the Paypal link, or link to your order page on website.

facebook shop fan buy message

Also read: The BEST Way To Write a Facebook Killer Ad

Policy Compliance

This is important.

There are few policies you need to go through before deciding to set up your Facebook fan page shop.

First one is Facebook Commerce Policy which tells you what type of products are NOT allowed to be sold on facebook.

This policy is linked from Facebook commerce product merchant agreement, which is linked in the Add Product page.

Which, as you can see, is the second policy to refer to.

Product sale terms are governed by Sales Policy – which outlines the delivery, return and dispute handling clauses. Then you have Default Merchant Privacy Policy for selling on Facebook.

Then there is like Statement of Rights and Responsibilities, Data Policy and so on.. but I’m not going to dig more about it. They’re all linked from the pages. Just start from ‘recommended guidelines for photos’ link on Add Product step of the wizard (doesn’t seem like the right place to intimate a seller about rights and responsibilities.. but anyway, that’s the link to start).

That’s enough policies to induce policy paralysis. But, most of it is standard and I highly encourage to go through it. Some of these are worded for your fans, but applicable to you as a seller.

No, Facebook does not provide purchase protection.

Consider this feature as a rental place (platform) for your shop that Facebook provides you (without charging rent though, at least during the writing of this post). It has rules around how this rental place is to be used, but doesn’t mandate rules to your operations.

Also read: Power of Facebook Advertising

In summary,

If you have an online business and a Facebook page, you can leverage this new feature from Facebook and increase your sales. If you do have a business and not a Facebook page, well now is the time to create one! It is pretty simple. Just follow these instructions –

  1. Go to this page
  2. Click to choose a Page category
  3. Select a more specific category from the drop-down menu and fill out the required information
  4. Click ‘Get Started’ and follow the on-screen instructions of the wizard

That’s it!

If you don’t have an online business, you are missing out on a huge opportunity to live a lifestyle you always wanted. Because with today’s tools and information it is very easy to start one’s own online business with just an hour’s work put in every day. One can do this irrespective of their current job, profession or an offline business.

If you need any help, feel free to email me – shiv(at)mypassiveincomeeducation(dot)com

Shiv Shenoy
Shiv Shenoy

After spending 15 yrs in the corporate cubicle, Shiv Shenoy quit it to work with people by leveraging his skills and knowledge. He is passionate about teaching proven passive income generating methods, which draw their effectiveness from Behavioral Economics and Digital Marketing strategies. Shiv is a best-selling author and has self-published over 21 books in Digital Marketing and Project Management domains. When not hunting and perfecting a new passive income method, Shiv is often found playing Flute, or painting.